Students from California Lutheran University are pitching in to help CVUSD schools recycle.

CLU - Be The Difference Campaign

Students from a CLU class on developing advertising campaigns were given a project: develop a campaign to promote recycling at CVUSD middle and high schools.

The class was split up into four advertising firms. Each firm was responsible for pulling together a proposal for a creative, edgy, effective advertising campaign.

In developing their campaigns the students visited select CVUSD campuses to observe current recycling behaviors and to see what kind of recycling containers the schools have. They also held a focus group with students from the Thousand Oaks Youth Commission.

March 21st was pitch day. Each advertising firm pitched their idea for a campaign to a panel of judges that included representatives from the CVUSD Recycles program, the City of Thousand Oaks and representatives from two Ventura County advertising firms.

Every proposal was different and all of the proposals were out of this world, with incredible graphics, great ideas for contests and promotions, and even a few “guerilla marketing” tactics!

The winning campaign came from the StepAbove Advertising Agency and is titled “Be The Difference.” The campaign is based on the idea that every CVUSD student can make a difference through recycling.

In the coming weeks, the CLU students will be working with the CVUSD Recycles program to implement their ideas, to help CVUSD schools recycle even more, and to help CVUSD students “be the difference.”